Making Marketing and Sales Collaboration More Effective

Your company’s sales and marketing efforts should not be treated as separate entities. Instead, both departments should be treated as collaborative efforts, each one helping the other succeed for the benefit of the overall goals of the organization. The marketing is the one that generates the sales, while the sales team then takes over to covert those leads to profits. Although each as their own process, they still need to be more of a collaborative effort. But it’s a lot more complex than it sounds, requiring a fine-tuned collaboration strategy to overlap the two so that run seamlessly with one another. Here are some ideas on how to do that:

Assign what each department is accountable for

The first step to creating a successful collaboration is to set define what each department is accountable so that there is no confusion from either side. Having weekly meetings with both teams allows everyone to be on the same page and helps them better understand what is needed from each side. If there is confusion, everything can be sorted out in these meetings so that nothing is left of the process. This helps the entire system become a well-oiled machine for your company.

Always communicate

Communication between the two departments is key. Make sure everyone is letting everyone in on what’s happening from both sides. The best way to do this is to have an internal program that allows people to see what’s happening with all projects so that nothing is lost. This makes communication easier in real-time and everyone can see the progress of a lead all the way down to when it closes.

Share in each other’s successes

Although each department is responsible for their own things, always have both departments share in each other’s successes. The marketing department might have brought in the lead, but nothing would have been done with it if the sales department didn’t close and vise versa. By sharing in each other’s success, it won’t be the sales versus marketing department and just be one team working on different sides for the good of the overall company! 

Have measurable goals for both departments

Collaboration can only happen between sales and marketing when they both have incentives and goals that are tied to the performance of the other department. This will ensure that they both work together.

How To Avoid Duplication Or Redundant Efforts Within Enterprises

In order to streamline communication and avoid duplication or redundancy in an enterprise, employee collaboration is key. While many companies have done this by having weekly lunch and meetings, specialized knowledge sharing sessions or even create their own internal communication system, they are not always very effective. This is why many modern and digital collaboration tools were created. The biggest collaboration tools out there at the moment include programs like Slack, Yammer, GoToMeeting, GoogleHangouts, Asana, Google Drive and SharePoint. However, many of these also have their limitations, not quite being as effective as an enterprise would like.

Limitations of current collaborative tools

SharePoint seems to need a lot of care since users have to manually organize everything themselves. They have to take time from their busy schedules to upload, categorize and retrieve files, making it more work than it is efficient. For Slack, non-technical users seem to have a hard time trying to adopt and retain this collaboration tool in their enterprise. And there’s a lot of noise in this platform, which might diminish the productivity of a channel’s communication. GoToMeeting only works well when you have error-free and fast Internet connection, while Ansa can’t merge calendars and there’s a limit of projects for a team calendar.

What’s better?

Since the aforementioned collaboration tools have limitations, CircleHD is a great option when the others fail. The platform provides enterprises a number of solutions, including Executive Communication, Learning and Development, Sales and Marketing Team Establishment, Knowledge Sharing, Training and Compliance, Live Events, Webinars and so much more! CircleHD is the only collaborative software program that goes beyond what traditional sharing programs offer to really provide everything an enterprise would need.

When it comes to sharing knowledge, the web-based tools feature allows Enterprise users to create and share on-demand videos or interact with live demonstrations. Mangers and executives can use the program to send out important company messages and allow users to dictate which staff member has access to content. It’s the perfect collaborative tool any enterprise will benefit from!

Bringing the Right Energy to Your Video

Creating a successful video campaign begins with some very simple but important factors. You want to be yourself on camera but also provide a perfect balance between giving it your all and not enough. Although it can be intimidating in front of those bright lights, a quick boost in energy can often be the key ingredient needed to make a successful video. Coming off with too little energy in your video can be boring and uninteresting to your audience. At the same time, too much energy may have you coming off as scary or disingenuous. You’ll definitely need some practice to make sure your video doesn’t sound rehearsed or rigid. Thankfully, we can help! Next time you’re preparing to make a new video, try following the steps below to feel more natural and comfortable.

Positive Reinforcement

It’s a fact that most people really don’t like to be on camera. However, some positive reinforcement (to yourself or someone else making the video) can go a long way. Tell yourself (or the subject) that they’re doing great and use sayings like “you’ve got this” during preparation. This type of positive reinforcement creates good energy that’s also highly motivating.

Multiple Takes

Don’t finish shooting your video until you’ve made sure to complete multiple takes of it. The last thing you want is to sit down and start editing only to find that some of the shots were off. This happens more often than you would think and it can be a very costly mistake if you’ve hired someone to speak in your video. Save extra time and headache by doing multiple takes during your shoot. Then, if there are any issues during editing, they can be easily fixed or replaced by your backups.

Stay Positive

Messing up is perfectly okay. All of us have messed up at some point and one thing many successful performers do is laugh at mistakes. Have fun and shake it off because you’re going to be a superstar once the final piece is published. Shaking the jitters and mistakes out of you early on can make a world of difference to your final presentation.

Rip Takes

Do you or your subject sound a bit too rigid or rehearsed when practicing? Try delivering some of your lines with over-the-top energy. Believe it or not, doing this can actually reset your talent’s energy scale and make it easier to take levels down a bit. Remember, you want to hit the perfect amount of energy when doing your next take.

You don’t need to be a professional actor in order to make a great video campaign. Just practice and keep all of the points above in mind. The right presence and energy can turn into more sales and a really creative video could even go viral!

3 Kinds of Video that Boost Your Marketing and Sales

Attention is the currency of online marketing. The more engaging your content is, the better results you’ll get. Video content is considered a game changer in digital marketing because of how effective it is in capturing interest and initiating engagement.

Video can be used in different stages of your marketing and sales processes. Here are some types of video that you can create depending on the results you’re targeting.

Videos that build trust with your market

You should provide value first before you can expect to get value in return. People buy from people they trust so before you even attempt to sell, you must build a relationship with your clientele.

Video is a great way of sharing who you are and what you do to your cold market. Informative videos can help them understand their problems better and explore possible solutions. These videos will establish your expertise in your field and will eventually foster trust and engagement.

Videos that sell

As your prospects go deeper into the marketing funnel, you can use videos to nudge them into making that purchase decision. You can create videos that highlight your edge over your competition, feature success stories and good practices, and describe your offerings in detail. You can build deeper connections with the help of videos that tap into your market’s mindset and biggest motivations.

Videos that nurture your customer base

Marketing does not stop after you make the sale. You need to keep a happy roster of customers and nurture them to become ambassadors of your brand. When they are so happy with your service, they act as a marketing mechanism on their own and promote your services to other people. Videos that are geared towards customer support like how-to videos or those featuring case studies of satisfied customers help develop loyalty among your customers.


Digital marketing and sales are improved drastically with the help of videos. Knowing how powerful videos are and how you can harness their potential in your marketing and sales campaigns will boost your results and overall revenue.

Video Use Cases in the Modern Workplace

Companies have began using videos in virtually every aspect of their day-to-day operations. With the decrease in bandwidth and video production costs over the years, creation is now much more affordable. Businesses of all sizes can adopt video production for both internal and external communication – from training videos to sales commercials. What many small businesses fail to realize is that organizational videos can be used to serve a wide range of different purposes. Listed below are just a few unique ways you can utilize video in any modern workplace.

Company Hiring

The newer generation of millennials doesn’t prefer to read text or brochures when looking for new employers. Instead, they’re much more enticed to apply for a position by seeing recruitment videos. These types of videos can let potential job applicants get real insight and a sneak peek of the company, job details, and culture. It sets you apart from other companies and can definitely help you reach a wider audience. Different categories of recruitment videos include job description videos, company profile videos, day-in-the-life videos, and candidate intro videos.

Orientation & HR Training

Easily engage with new employees by offering videos that help them orient themselves with your company at a faster pace. These types of videos can also make their introduction a smooth, engaging and streamlined process. Some of the most common types of employee and HR training videos include orientation videos, leadership videos and HR compliance videos.

Internal Communications

Videos can be a great way to broadcast information to everyone in your company. There are actually a wide range of cases for internal communication between organizations and videos work for several of them. The most common internal communication videos include CEO speeches, policy updates, event videos, and email videos.

External Communications

Whether it be crisis communication, new product releases or case study videos, we’ve all seen at least one of these before. Videos are one of the most personal ways businesses can reach consumers. They’re also fantastic tools that help you stay connected to your audience. Videos can improve brand recognition, image and reputation. A few types of external video content includes company profile videos, public relations videos, shareholder videos, and product promotion videos.

Knowledge & Education

Part of growing a successful company is to ensure employees are continuously learning new things. Videos can save time when it comes to sharing knowledge and education among different teams. Workshop videos, webinar videos, conference meeting videos, and skill enhancement videos are just a few types you can use to educate your employees.

These are just a few of the most popular ways to implement more video technology into your office or workplace. With how simple and affordable video production has become, it’s truly something that companies of all sizes should be making good use of. Save both time and money by implementing more videos into your daily business operations!

5 Things To Consider Before Creating Your Next Learning Video

If you’ve been creating learning videos, you probably already have your entire process down to a science. But what if there were certain things you could do to improve your next learning video? Just because you’ve been creating videos for a while doesn’t mean you can’t enhance your skills and knowledge about the niche! Here are a few things to consider before creating your next learning video that will help with engagement and more:

Are you including keywords?

Keywords are vital to getting your content ranked on the first few pages of search engines. Although they’re important for websites and blog posts, your learning videos can benefit with adding them in, too, especially when you use YouTube to upload your videos. Make sure you research what your important keywords are and use them in your content.

Do you have a promotion schedule in place?

You can’t just release your learning video without any set promotional plan set in place or else you won’t get any views. Just as you’d market your blog post or website, your learning video requires a certain promotional strategy to get seen, which is why you need to develop a schedule before you release it. This way, you’ll be able to garner more views and get people talking about your learning video.

Do you have a target audience in mind?

You can’t just create a learning video without a target audience in mind. You should define who your target audience is before creating any learning video so that you can create the right content for that specific audience. Without any target audience in mind, you’re just creating a learning video to create one and it won’t have any real value for anyone. This will also help with your promotional schedule since you’ll be able to target the people you created the video for specifically.

Is there a call to action?

After you’ve finished your learning video, did you include a specific call to action? What do you want people to do after seeing your video? A call to action can be heading to your website, buying a product or service or anything else you’d like the person watching the video to do after it’s done.

If you need a platform to enhance your learning videos, look no further than CircleHD! You’ll be provided all the tools necessary for creating a learning and development portal to serve all of your training needs.

Effective Ways Of Conducting Performance Evaluations In Large Enterprises

In order to gauge how satisfied, productive and motivated your employees are, it’s essential that you conduct performance evaluations. It’s necessary to keep your employees on track so that your company can further grow as a business with motivated staff. Accurate and consistent appraisals for your employees will let them know if they are simply reaching or exceeding goals and where they can improve. Although they might seem tedious and time consuming to do if you have a large enterprise, with the right preparation, they can be very beneficial and performance enhancing for your company. Here are some effective ways of conducting performance evaluations in large enterprises:

Evaluations Based On Objectives

Many large enterprises use their performance evaluations based on objectives, which should be agreed upon before any assessment takes place. Have your HR team and employees team up to work together so that they can agree on objectives to meet. Then once a quarter or year, they can meet again and go over the objectives and results to see what objectives have been met or not. Just make sure that the objectives are relatable to the employee’s job and are easy to track and obtain.

Evaluations Based On Production

Some companies use a performance-based system, especially for those interested in results-based positions. This is usually smart for those who have manufacturing businesses so that they can track results on any units that the employee made or handled. These results are then tracked against a certain time period or against averages. You can also use this performance evaluation method for sales people who have certain sales goals to meet. It may be hard to use for employees whose jobs don’t have number-based results.

360-Degree Feedback

This is a new type of performance evaluation, where employees receive anonymous feedback from those that they work with. This can include people like manager, co-workers or anyone else they come into contact with on a regular basis in their job. A survey is filled out with questions regarding that employee’s behavior, performance and competency. Then the employee will also take the same survey as a beneficial self-review. This allows other employees to chime in and provide valuable information on all employees. But know that this method isn’t supposed to be used for measuring any hard data like sales performance or job attendance. It’s more like a helpful way to understand subjective qualities that are usually harder for managers to fully grasp like listening, attitude, abilities, friendliness and teamwork.

The Role of Human Resources In Corporate Digital Transformation

We live in a digital world and many of today’s new technologies have found themselves in the workplace. Enterprises are constantly adopting new digital tools to help them succeed, be more productive, get more leads, generate more sales and so on. Even today’s workforce is much different than generations before with younger employees more inclined to adopt these new technologies than generations before them.

These new software platforms have expanded into every part of an enterprise, from sales, to IT, marketing, payroll and more. While some platforms work independently of each other, it’s the ones that place everything in one convenient place that are gaining more traction and popularity.

What About HR Departments?

So this leaves the question about HR leaders and their new role in such a digital age in business. Well, HR departments need to evolve to catch up with the times, changing from a supporting and administrative function to becoming a true business enabler. As the HR department becomes more digitalized, it will greatly impact a company’s chances to succeed over the competition.

HR staff needs to not just sit back and let the IT department handle the responsibilities of a digital transformation for the rest of its employees and needs take ownership of some aspects of it to get all employees on board. Having the HR department behind the technological transformation will not only showcase leadership and better adoption with the rest of the staff, but it will also raise the department as a strategic partner in the entire process rather than just a support function.

And there are many digital programs for businesses that are meant for HR departments and their particular job tasks. Many of these platforms help streamline some of their everyday tasks so that they can easily focus their attention on other matters like creating a corporate culture that’s more inclusive and positive or implementing ongoing employee education.

Accessibility and Video Playback at Enterprise

Accessibility is for everybody, not just for the people with a disability.

But a large section of the population is disabled in some way; in the UK alone at least 11 million people – over 15% of population has some form of impairment. The level of online effectiveness and satisfaction experienced by people with disabilities is significantly lowered when the needs of these users are not taken into account. It is estimated that at least 80% of sites fail to meet minimum requirements for accessibility .

When choosing how to deliver your video, it is important to consider options that are fully accessible. Whether you are delivering content for training or communicating internal messages, the following questions should be answered about the available options:

  • Does the media player support closed captions?
  • Does the media player support audio description in a way that enables users to toggle the narration on and off?
  • Can the media player’s buttons and controls be operated without a mouse?
  • Are the media player’s buttons and controls properly labeled so they can be operated by a blind person using a screen reader?
  • Is the media player fully functional, including all of its accessibility features, across platforms and in all major browsers?

CircleHD’s video player is designed after PayPal’s accessible HTML5 player. It supports Closed captioning as well as keyboard and mouse accessible.

If you are building solutions, you can learn more about HTML5 video support for close captioning and accessibility from Google talk below. Today we support closed captioning both in srt and webvtt format. Less work for you, as we take care of the conversation of the formats, so you can focus on creating great content for your employees.

Want to Try it today! Ask for a free trial with CircleHD

3 Proven Ways to Achieve Better Employee Experience

Your employees are the core of your business operations. Keeping them happy, engaged, and motivated translates to better productivity and contributes to reaching higher revenues. Creating a better employee experience in the workplace is not just good for your staff’s morale and well-being. It is good for your company overall.

How satisfied is your workforce with their current working conditions at the moment? What have you been doing to improve your employee experience? We’ve prepared a list of proven ways and strategies that will help you.  

Apply principles of customer experience and put your employees at the center

Just like with keeping your customers happy, improving your employee experience involves understanding your employees – their needs, expectations, and goals. Use this information to come up with solutions to the issues they face. You may not get it right the first time so make sure you test out different approaches, evaluate the results, and adjust accordingly.

Put value in what your employees have to say

Have empathy and genuinely care about your employees. Employees are better engaged when they know they are involved in the process. Constantly seek feedback from your employees. Give them an avenue to voice out their concerns, opinions, and suggestions. Remember that each employee is unique and has different needs. The more attuned you are to what they have to say, the more insights you’ll get on how to provide them with better employee experience.

Don’t be afraid to be different

You should be able to adapt to the dynamic nature of your workforce. Embrace technologies that would encourage collaboration and interaction among your employees. Introduce creative ways for them to create and share their stories like videos and other interactive messaging platforms.


Happy and satisfied employees translate to dedicated and productive ones. Creating a great work experience for your employees is greatly beneficial not just to the employees’ morale and well-being but also to your overall company performance. Have you been doing your share in improving the employee experience in your workplace?

Interactive and creative internal communications solutions are available at CircleHD. We can help you set up systems and tools that can help improve your employee experience. Contact us and we will be happy to walk you through the different ways our technology can keep your workforce engaged, productive, and happy.