As a sales manager with over fifteen years of experience, I’ve had the privilege of onboarding and training many sales professionals, as well as implementing sales enablement initiatives at many different organizations. Because each of these hires had a different start date, the onboarding was done one person at a time.
Originally, I’d provide a one-hour session on how to use our CRM system to the new hire starting in mid-August, and then I’d give the exact same session to the person starting in early September.
Not very efficient.
Today, the availability of platforms makes it possible to do onboarding better.
If a sales enablement solution has a video creation functionality, it is easy for a sales manager to record a training session that can be done once, and used by every new hire. It’s as simple as logging in to the portal, selecting the browser displaying the CRM tool, and clicking the Record button:
With recording engaged, your training session becomes a video, with your narration taking your virtual trainees through leads, opportunities, reports, sales stages, and everything else they need to know about how to use your CRM tool effectively.
Here are some of the benefits of recording your CRM video training session:
Sales Enablement and Training Accuracy
When you train someone in person, at best they take notes and remember much of what you’ve explained. But typically, several weeks later, the notes are buried among other notes, and they’ve forgotten quite a bit of the session.
With video, all the knowledge you’ve shared is perfectly preserved, and it’s available to your team 24/7, whenever they have a need to refresh their recollection.
Intelligent Organization and Advanced Search of Sales Training Content
The best sales enablement solutions allow you to divide an hour-long video into Chapters. If someone needs to review what you said about opportunities, they can just review that Chapter, rather than trying to fast forward through the entire video.
In fact, the very best sales enablement platforms also allow salespeople to search for specific words and phrases, inside of a video:
Salespeople Prefer Online Learning
No matter how hard I tried as a manager to make sessions interactive, I know they often felt like a forced lecture to my sales team. Today, salespeople prefer self-serve learning, choosing times that fit their busy schedules that often change at a moment’s notice.
And you can still evaluate how well your team has learned. The highest-rated sales enablement portals provide feedback and rating tools, as well as reports and analytics, and even the ability to create quizzes and lessons, all of which help managers gauge the effectiveness of video training.
Make your sales training efficient, productive, and easy. Deploy a sales enablement solution that offers video recording, and reap the benefits.
Contact us today to learn more about how CircleHD can help your organization with your sales enablement goals.