Why Video Should Be a Part of Your Business Continuity Plan

Video should be an integral part of any effective enterprise communications strategy, but the business implications of COVID-19 are making it apparent just how important it is. This situation has illustrated the fact that even the biggest companies in the world can suddenly find themselves in the midst of a crisis

Viral pandemic isn’t the only sticky situation that can derail your company. You should also be aware of other issues such as natural disasters, data breaches, social media gaffes, and PR meltdowns, among other things. This is why it’s so crucial to have an effective business continuity plan. By planning ahead, your organization is able to respond calmly and effectively to any scenario, while keeping up morale in the company and boosting confidence amongst customers and partners. 

But sometimes, it isn’t enough to have a continuity plan written down on paper. The advent of video provides a unique opportunity for enterprises who want to breathe life into communications and confront the issues head-on with a human face. Here are some reasons you should integrate video into your corporate crisis communications strategy. 

It’s Important to Visually Reach Employees During a Disaster


Decades of research have shown that visual content can be processed more effectively by the brain. In fact, one researcher found that watching a one minute video is the equivalent to hearing 1.8 million words. This makes video an exponentially more effective medium for critical information, allowing the messaging to have a higher level impact, understanding, and retention. 

Disruptive events can create a host of issues for company leaders. Everything from lost productivity to employee assistance must be coordinated. It’s crucial that employees feel supported and hearing directly from the leadership team can help your teams regain a sense of normalcy in an uncertain situation. 

While it may be tempting to just send an email or post something on your company intranet, enterprise video gives senior leaders more control over messaging. It’s an easy way to tell a story in a more personalized way that is engaging for everyone at your organization. Executive leaders should always convey a tone that emphasizes security and confidence. Be sure to position yourself as the voice of reason and stability during this crucial time, don’t make false promises, and provide a message that is hopeful, rather than despondent. 

While these are external-facing communications, they are great examples of how your leadership team can use video for effective internal messaging during a crisis:

  • Back in 2013, President Obama had a lot riding on the launch of the Affordable Healthcare Act website. When things didn’t go as planned, people started to lose faith in the government’s competency to roll-out such an ambitious initiative. In a great PR move, Obama attacked the issue head-on by appearing on Zach Galifinakis’ show, “Between Two Ferns”. The video went viral, reached new demographics, and helped mitigate the mess with humor.

  • In the age of the cell phone, catching corporate blunders on video has become more ubiquitous. That’s exactly what happened to Starbucks in 2018 when two black men were kicked out of Starbucks, despite having done nothing wrong. The video spread like wildfire over social media, raising questions about racial bias in the company. 

To combat the backlash, Starbucks President and CEO, Kevin Johnson, wasted no time taking responsibility for the incident and even went as far as posting a video apology on the company’s website. Video allowed him to respond quickly with messaging that was clear, direct, and reassuring. He also appeared on several occasions, taking full ownership of the situation at every turn. 


  • Whole Foods co-CEOs, Walter Robb and John Mackey, stepped up to the plate when customers discovered they were being overcharged due to improperly weighted fruits and vegetables. Both appeared on video, owned up to the blunder, making clear it was never their intention to rip off shoppers and outlined the steps they were taking to fix the issue.

Align Business Objectives


For most organizations, distributing effective company-wide communication is difficult on the best of days. But in times of crisis, lack of information can fuel rumors and misinformation which can quickly take the place of facts. Video gives leaders the ability to quickly produce content that succinctly explains the details surrounding a crisis, what actions staff should take, and the company’s strategy for reducing impact on business. 

Once the initial shock of the crisis has passed, everyone’s attention will turn toward restoration efforts. As these endeavors get underway, it’s especially important to keep your workforce informed about next steps. Examples of things you may want to outline include, but are not limited to:

  • Updated office hours for the days/weeks ahead
  • Updated remote work policies
  • How to log time off work due to disaster
  • Child care policies
  • Which parts of a building may be unsafe
  • Road conditions
  • Dress codes
  • How to provide updates to your supervisor

Of course, next steps aren’t the only thing you should be providing clarity on. During a crisis, there’s a high probability that your employees will be distracted and off their game. They might be worried about the security of their jobs, their family, and feel isolated or disconnected if there have been work from home orders issued, as has been the case with the coronavirus pandemic. If your employees have been put into a position where business activities have been disrupted, video can help provide a quick directive for what to work on, and the expectations around timelines and deliverables. 

Create a “Single Source of Truth”


Not only does providing clear, concise executive and team lead video communication get everyone on the same page, storing that information in a central location should also be part of your crisis strategy. By providing employees with a central repository for updates, key information is accessible to everyone at any time, regardless of location or time zone. This is easily accomplished with a portal like CircleHD, where assets are created, stored, organized and easily captured for posterity. 

Encourage Employee Collaboration


Even when you’re not dealing with a crisis, video is still one of the most effective tools your company can use to call employees to action. A Gallup survey revealed that only 30 percent of full-time employees in the United States feel engaged at work. There is no doubt that this number gets amplified during times of unrest at work. This is why looking for alternative avenues of collaboration are so important and why video can support in a big way. 

Encourage your workforce to create content like: 

  • Tips the department can use
  • A problem they are working on and how they solved it
  • Fun content that shows their office or workspace if telecommuting
  • How they are spending their day

Employees are often a company’s most effective storytellers and an under-utilized content resource. Not only can you build team connections through effective video exercises, but it can also become good material for your marketing department to use externally.

Implementation and Best Practices


For video to become a natural part of your business continuity plan, you should employ the use of an enterprise video platform that can seamlessly integrate with your existing tech stack (we’re biased, but CircleHD is a great choice). These features are particularly important:

  • Enterprise-grade security: You’ll likely be sharing sensitive information, so your platform needs to incorporate the latest security protocols to keep communication from getting leaked. 
  • Access controls: The capability to restrict viewing to specific groups, teams, and individuals should be available. 
  • Mobile-friendly: Information should be readily available, allowing your employees to access the most up-to-date information at any time, from anywhere, regardless of if they have wifi access or not.
  • Analytics: Communication managers should have access to an extensive analytics suite that gives them insight into who is watching content, what they are watching and when. Utilizing these data points can also let you know who has seen your videos and who still needs to be informed. 

Of course, there’s still this prevailing idea that creating video content is difficult or requires costly investment. With all the advances in technology, that adage is no longer true. Today’s enterprise video platforms are both easy to use and integrate seamlessly into existing infrastructure–whether your company has a dedicated media room, or you’re just using the built-in audio/video features on your computer. 

More than any other type of corporate communication, your crisis messaging requires a high level of credibility and engagement that can only be produced by video content. People are 20 times more likely to retain information in the form of a story and video engages in a way that is not possible with text or still images, allowing you to convey the right message, to the right persons, at the right time. 


Crafting a Business Crisis Plan for COVID-19 and Beyond

The novel coronavirus (COVID-19) has had an unprecedented impact on global communities and businesses. From the cancellation of major events like SXSW, E3, and Collision Conference, to disrupted supply chains, not a corner of the world has been untouched by the mysterious disease. So it’s no surprise that organizations are working to create contingency plans in the event a serious disruption to their operations takes place.

The best time to prepare a business crisis plan is before you need it. Even when there isn’t a virus spreading, other emergencies may necessitate the need for your employees to change the way they work. If your organization is one of the 51% that don’t have procedures in place, there are steps you can take to keep your business activities as uninterrupted as possible. 

Come Together


When putting together any crisis plan, it’s important to form a task force to determine everyone’s roles and responsibilities. Depending on your business, it may include representatives from key areas like human resources, communications, sales, supply chain, health, safety, operations, and legal. Decide which person on your team is the ultimate decision-making authority and who is responsible for communicating pertinent information about the company’s situation with employees and external audiences like media and customers. 

Assess Your Risk


The first component of any effective business crisis plan is risk assessment, which identifies potential hazards that could disrupt your business functions and processes. While pandemic is certainly top-of-mind right now, other vulnerabilities may include public relations blunders, social media missteps, cyberattacks, data breaches, natural disasters, or product recalls.

Determine the Impact on Your Business


Newton’s third law of physics states that “every action has an equal and opposite reaction”, which is something all companies should keep in mind when developing a business crisis plan. In order to think clearly and make timely, well-informed decisions during the chaos, you should pre-emptively perform a business impact analysis (BIA). This will help your team consider every angle of a threat, revealing a litany of potential effects, such as:

  • Customer dissatisfaction
  • Lost or delayed sales
  • Increased expenses
  • Reputation damage
  • Regulatory fines
  • Legal ramifications

Put Contingencies In Place


Once you’ve identified the risks that could impact your business, it’s time to put actions in place that will help your company respond effectively to each scenario. Think about what steps and safeguards should be in place to resolve each crisis, what resources would be required, and how your team can help. 

For example, a social media misfire might result in your digital team issuing a statement across your online channels while customer teams are briefed on any official statements to relay. On the flip side, a product recall would require coordination across IT, customer service, sales, and public relations to minimize any impact on the company’s reputation. 

Create a Communications Plan


During times of crisis, it’s essential that critical information is communicated quickly and consistently across your various audiences. Your task force will need to agree on what information should be available publicly and what should be kept internal. We recommend putting messaging protocols in place ahead of time in order to expedite the approval of any company statements and prevent everyone from getting suffocated by endless editing. Be sure to consider if legal input will be needed. 

Review the audiences you will need to reach out to and assess what kind of communication they will need, as well as how you will deliver it. Will you send an email or a text? Do some audiences respond better to certain forms of communication over another? No matter which methods you use, it’s important to test your systems and tools ahead of time and make certain the tone in your messaging comes across as calm, collected and reasoned.

You’ll also want to think about how any relevant correspondence will be distributed and how workers can get the most timely information possible. Some businesses will utilize email or a company intranet, but a platform like CircleHD is especially helpful in this instance because it securely delivers information only to the people or teams you grant access to, cutting down on the chance that sensitive information could be leaked. CircleHD can also act as a central “hub” that gives your workforce access to the most up-to-date information available, at any time, even if there’s no internet connection available. 

Put Together an HR Plan


Perhaps one of the most striking effects of the COVID-19 outbreak has been the restriction on travel and working. Telecommuting (aka “remote work”), or the practice of working outside of the formal office, has been steadily gaining popularity over the last few years, buoyed by a host of digital productivity and collaboration tools like Zoom and Slack

According to FlexJobs, “Between 2005 to 2017, there was a 159% increase in remote work. In 2015, 3.9 million U.S. workers were working remotely. Today that number is at 4.7 million, or 3.4% of the population.” 

Despite the transformative possibilities of remote work, many companies have yet to put any formal procedures in place. The recent wave of coronavirus-related shutdowns should remind organizations why it’s imperative to implement and/or review their telecommuting policies. 

Equally as important, made prominent by the United States’ recently announced travel suspensions, your business crisis plan should include guidance about what happens in the event employees are prevented from leaving or returning home. 

Effective Communication is Key


In times of crisis, the way you communicate with your workforce and customers can make or break your reputation. It’s important to be direct, to the point, and as transparent as possible. Whether the incident is minor or, as in the case of COVID-19, a source of ongoing concern, providing frequent updates and outlining what precautions you are taking will reassure everyone involved. 

Make Your Plan Future-Proof


There’s a good chance that activating your crisis management plan won’t just be a “one and done” situation so it’s vital the plan remains updated and frequently updated to reflect the incorporation of new technologies, personnel turnover, and other variable changes. 



Recommendations for an Infectious Disease Outbreak Response Plan


With a seemingly endless stream of coronavirus developments unfolding hour to hour, it’s imperative that businesses have their infectious disease outbreak plan ready to go at any time. According to the CDC, employers should:

  • Ensure the plan is flexible and involve your employees in developing and reviewing your plan.
  • Conduct a focused discussion or exercise using your plan, to find out ahead of time whether the plan has gaps or problems that need to be corrected.

  • Share your plan with employees and explain what human resources policies, workplace and leave flexibilities, and pay and benefits will be available to them.

  • Share best practices with other businesses in your communities (especially those in your supply chain), chambers of commerce, and associations to improve community response efforts.

What You Should Include in a Coronavirus Response Plan:


  • Identify possible work-related exposure and health risks to your employees

  • Review human resources policies to make sure that policies and practices are consistent with public health recommendations and are consistent with existing state and federal workplace laws

  • Explore whether you can establish policies and practices, such as flexible worksites (e.g., telecommuting) and flexible work hours (e.g., staggered shifts), to increase the physical distance among employees 

  • For employees who are able to work remotely, managers should encourage employees to do so until symptoms are completely resolved. 

  • Ensure that you have the information technology and infrastructure needed to support multiple employees who may be able to work from home.

  • Identify essential business functions, essential jobs or roles, and critical elements within your supply chains (e.g., raw materials, suppliers, subcontractor services/products, and logistics) required to maintain business operations. 

  • Plan for how your business will operate if there is increasing absenteeism or these supply chains are interrupted.

  • Set up authorities, triggers, and procedures for activating and terminating the company’s infectious disease outbreak response plan, altering business operations (e.g., possibly changing or closing operations in affected areas), and transferring business knowledge to key employees. Work closely with your local health officials to identify these triggers.

  • Plan to minimize exposure between employees and also between employees and the public, if public health officials call for social distancing.

  • Establish a process to communicate information to employees and business partners on your infectious disease outbreak response plans and latest COVID-19 information. Anticipate employee fear, anxiety, rumors, and misinformation, and plan communications accordingly.

  • In some communities, early childhood programs and K-12 schools may be dismissed, particularly if COVID-19 worsens. Determine how you will operate if absenteeism spikes from increases in sick employees, those who stay home to care for sick family members, and those who must stay home to watch their children if dismissed from school. Businesses and other employers should prepare to institute flexible workplace and leave policies for these employees.

  • Local conditions will influence the decisions that public health officials make regarding community-level strategies; employers should take the time now to learn about plans in place in each community where they have a business.

  • If there is evidence of a COVID-19 outbreak in the US, consider canceling non-essential business travel to additional countries per travel guidance on the CDC website.
  • Travel restrictions may be enacted by other countries which may limit the ability of employees to return home if they become sick while on travel status.

  • Consider canceling large work-related meetings or events.

At the end of the day, any business crisis is a test of resilience, agility and cross-departmental communication. By having an adequate business crisis plan in place, your organization will be better prepared to face the unexpected and recover more quickly. 


If you’d like to learn more about business crisis plans and how CircleHD can enhance your plan of action, please reach out.


Microsoft Stream and Best-of-Breed Video Management Platforms

According to a leading access and identity management provider with visibility into thousands of corporate software deployments:

“We dug into the data and found that organizations are increasingly deploying best-of-breed apps alongside suites, and that adoption of best-of-breed is growing much faster.”

At first glance, Microsoft’s Stream offering seems attractive, especially if offered at no cost as part of a bundle with Office 365. But when looking into the ability to store, organize and share video content, it makes sense to take a closer look at what specific functionality is available.

What’s Stream missing?

Playlists

This is a basic, YouTube-like functionality that is not available in Stream. Most organizations need the ability to order and sequence content for optimum training purposes, not just the ability to save it to a particular Channel.

Reports and Analytics

Sharing content is one thing, but getting data on who is actually engaging with it, and to what extent —what percentage of a training video are my users viewing? — is essential to most companies. Stream has access to likes, views and comments data, but not much else.

External Sharing

In Stream, there is no feature to securely share videos and other content with third parties like partners and customers.

Integration with Cloud Web Conferencing

Even if you use a Microsoft product for some of your webcasts, your recorded Zoom, Slack, Webex, and GoToMeeting sessions will not be auto-saved to your Stream repository.

Quiz and Test Functionality

Microsoft offers this, but not natively; you need to follow a link to their Forms product. The typical user who just wants to create a simple Quiz to pair with their training content may find this difficult.

Some of these functions may someday be added to the Microsoft Stream roadmap, and perhaps later released. Until then, it may make sense for your organization to go with a best-of-breed video management platform to complement your Office365 deployment.

Resources

https://techcommunity.microsoft.com/t5/Microsoft-Stream-Ideas/idb-p/StreamIdeas

https://techcommunity.microsoft.com/t5/Microsoft-Stream-Blog/Global-Admin-Pro-Tip-Learn-how-to-build-video-analytics/ba-p/365267


Using Sales Enablement for Better Training

Sales Enablement solutions are changing the sales operation landscape. Legacy, old-school learning systems are not user-friendly, and consumer grade solutions don’t offer important security and access controls needed by enterprises. To create and maintain a well-trained sales team, companies need to explore ways to improve their on-boarding, training, and information-sharing capabilities.

Today, a best-practice sales enablement platform should provide you with the ability to upload and intelligently organize video content, and to record training videos in a few clicks.

A sales enablement solution should also make it easy for all team members to share content with each other, and with external partners. By design, sales enablement should be open and collaborative, as well as secure.

What is Sales Enablement?

Sales enablement is the implementation of technology to make the on-boarding and training of sales teams more efficient and productive. Using a modern sales enablement platform will allow sales teams to sell with far more skill, and maintains all relevant sales collateral in an organized, shareable portal.

Discover the Benefits of Sales Enablement

From small businesses to Fortune 500 enterprises, sales enablement solutions help streamline the on-boarding process and speed up new-hire training.

Sales enablement helps companies communicate their processes and procedures, and share company updates faster.

1. 24/7 Training Availability

It’s hard to get the entire sales team together for training, updates and reporting. Salespeople today are in constant motion, navigating calls and meetings that often change on a moment’s notice.By contrast, creating videos and uploading them to a central location allows sales team members to view training content at the right time, when they can give the material their full attention.

2. Faster, Higher Quality Onboarding Of New Hires

Training new salespeople one at a time in an ad hoc manner is not efficient. Asking salespeople to read one-dimensional training documents is a low-quality learning experience compared with videos and slide presentations that combine graphics with audio explanations. A sales enablement platform gives you the most effective solution for efficient, high quality training.

3. Keep Company Information Current

Whenever there’s a change in business operations — changes to CRM software, product updates, and pricing changes — employees should be given an overview and some training.

The most efficient way to communicate these changes is to create instructional videos that can be uploaded and shared with the entire team; that remain available 24/7; and that can be accessed through any computer device.

Sales Enablement Manager

The Sales Enablement Manager plays a critical role in the sales team by providing dedicated support to our sales team’s success. This person typically has prior experience with highly technical and complex sales in the Enterprise space. They optimize the sales process, create amazing sales playbooks, manage certifications, and drive revenue campaigns. This person adepts at working with prospects as they are with working with customers. Sales Enablement Manager Job Description can be viewed here

Difference between Sales Enablement Manager and Sales Ops Manager?

At smaller organizations these roles may be used interchangeably. But at growth mode, Sales ops manager carries out many administrative and operational tasks required to run a sales organization. While Sales Enablement Manager focus on accelerating the sales team’s productivity and efficiency by implementing processes and guidelines for aligned team.

Learn More about Sales Enablement for your Business

Sales enablement is the easiest way to train your sales team and keep them up to date. Creating videos for your team to watch and reference again as needed will provide them with the best opportunity to succeed in their roles. Learn more about video enablement and how adding it to your sales enablement playbook will significantly improve sales team efficiency.


3 Ways to Create More Engaging Corporate Message Videos

Let’s face it. Corporate messages are boring and uninteresting. They’re not something your employees are looking forward to receiving unless they’re expecting good news. Most of the time, it’s something they see and forget.

If you want your employees and customers to take a greater interest in your announcements, your videos should appeal to them. You do not need to be a professional videographer to create entertaining corporate message videos. These tips will show you it’s easier than you think.

Involve your employees

Your employees have a lot to say. From feedback about their jobs, opinions about your products – the list is endless. Your workforce is a repository of ideas. All you need to do is harness them. You can conduct interviews to know what they think of a recent policy change. You can document their day at the office and show how happy (or unhappy) they are with their work. Being involved in the production of the videos and seeing themselves and their colleagues in the video announcements will make them more interested and engaged.

Create how-to videos

Don’t just tell about a certain process that would take place – show them how it’s done. Step-by-step tutorials, demos, or instructional guides help your employees understand the process better. Are you launching a new product? Why not create a video on how the product was conceptualized or document how it is created? By letting your audience have a glimpse of how things work, they’ll have a greater appreciation of that thing you’re trying to promote. 

Create “inappropriate” videos

One effective way of communicating a certain reminder or protocol is by highlighting the improper ways of doing things. A video about how a certain product is used can be more fun when it shows how NOT to use it instead. Rolling out new company policies? Having your employees act out how these policies are violated will definitely have more impact.

Conclusion

Corporate messages don’t have to be the plain, old, boring news bits they are. Maximize the power of video in producing entertaining corporate messages that your employees and customers will surely enjoy and remember.


4 Ways Video Can Improve Your External Communications

The challenges of external communication call for a means of communicating that allows you to connect with your stakeholders efficiently and effectively. In times when sending messages via email or conversations via phone call isn’t enough, video correspondence proves a great help.

Here are different ways how videos can help you connect with people outside your company and achieve the results you want.

Create educational materials for your partners and third-party contractors

Getting your suppliers and partners up to speed in terms of complying with your company’s ways of working and standards is more efficient if done with video. Training sessions with groups of people can easily be done via video e-learning platforms or video conferencing. Having face-to-face communication with them lessens the risk of miscommunicating and gives the participants the space to ask questions during the actual session.

Engage with the community you serve

Sharing your company’s story and how it impacts your local community can be done with a compelling video. These types of videos can also convey urgent messages to the community like communication after incidents concerning the community. They can also serve to inspire, motivate, and organize community members to get involved and rally for your cause.

Keep investors and shareholders in the loop

The fast-paced nature of managing businesses requires a quick, reliable communication platform, especially with investors and shareholders. Constant updates regarding the company’s finances and overall situation need to be shared to maintain investors’ trust and support. Communication using video helps make these updates quick and efficient. Meeting with shareholders face-to-face gives a personal touch that further promotes trust and confidence in your team.

Build trust and connections with new markets

Customers respond very well to marketing materials in video form. Videos are more engaging and are more powerful in terms of evoking the emotions of viewers. Aside from promoting your products and services, these videos can also extend support to your consumer base in terms of answering their queries, providing guidance on how your products work, and relaying business announcements.

Conclusion

Video communication allows you to cope with the constantly increasing demands of external relations. With videos, you can easily connect with your stakeholders and get your message across while having that personal touch.


3 Key Factors to Consider When Computing Your Intranet Cost

It is not easy to determine the exact cost of setting up an intranet system for your business. It is not as simple as comparing the cost of your system to that of your close competitor. Each business is unique. So are their intranet systems. Here are a few important factors that you need to explore when determining the cost of your intranet project.

What do you need from your intranet system?

Before starting an intranet project, you should be clear on what you’re trying to achieve. What needs and issues are you trying to resolve? How can your intranet provide the solutions to these concerns? A system purely for internal communications is less expensive than something that integrates all functions across all departments. Each situation is unique that is why it is extremely important to determine your intranet requirements. Ask everyone who will be using the system about their needs and suggestions. This process will also help you avoid spending for a feature that you’ll end up not using. 

How far are you willing to customize?

There are a lot of options when trying to set up an intranet solution for your company’s specific needs. Will your hosting be on premise or cloud-based? Are you using your own resources to build your own system or are you purchasing out-of-the-box solutions? Unique requirements often require highly-specialized solutions that would cost you more. Decide whether you really need these customizations or you can find other applications that provide better solutions.

Anticipate unexpected complications that will add to your cost

Regardless of how great your hired consultants are at their jobs; unexpected things can happen. Certain processes may take longer than expected. Realizations that certain features are missing or incompatible with your current system may surface along the way. Your employees may have a harder time adapting to the new system than you anticipated. All these issues can significantly add to your costs.

Conclusion

Setting up your company’s intranet system will eat up not only your funds but also your time and effort. Considering these factors can help you save money where you can and get the most value out of your investment.


How to Build a Culture Of Continuous Learning With Employees

Developing your employees is crucial for the company’s overall success, which is why creating a culture of continuous learning for them is important. After all, employees always want to learn new skills, better themselves and enhance their overall career. So either your company provides them with development courses or else you might risk losing top talent to rivals that do offer continuous learning. In order to create a culture that promotes continuous learning you need to have all of your mangers, leaders and employees on board since it take commitment from your entire team to make this initiative successful.

Create A Plan

Before you start any continuous learning, you should create a plan that includes a combination of informal, formal and on-the-job training and development opportunities for all employees. Things to include in the plan can be buying basic training courses to teach employees a new software or tool, or have various individuals come in and create courses to train employees themselves. The plan’s mission should always be to help employees advance their skills and thinking in regards to their job and your company.

Advertise Your Plan

Once the plan is set, share it with your staff and encourage participation by giving your employees and mangers goals for their learning participation. Try to device a certain challenge with various incentives to help push them to get started with the continuous learning initiatives so that they will buy into the program to experience the benefits. And always start new hires with any learning or training activities you create for your company so that they see how much you care about them right from the start. Know that it’ll take time for everyone to come on board, but you’ll notice the shift in company culture when it finally happens!

Give Employees Resources and Time

Give your employees the time and resources needed to get their continuous learning efforts in as they try to do that and their regular work at the same time. Focus on giving them the time to devote to learning and the right access to learning opportunities, whether in the classroom, online or on-the-job training. Also give them the right equipment and tools for their individual learning, whether it’s with software they can use for work, content or subscriptions. And always show support for their learning efforts!


Why Enterprises Need Their Own YouTube-Like Channel

If your company has many millennials as part of the staff, engage them with a YouTube-like video learning platform that will automatically modernize your workplace and get your staff interested in learning. Sometimes, learning in the workplace is boring and stale, but not when you have your own YouTube-like channel that employees can utilize to enhance their skills. While skill-training seminars, workshops and more are still favored by many companies, transitioning into a more digitally modern learning environment will get employees interested in what learning classes your organization has to offer.

Organizational Learning In The 21st Century

YouTube is the No.1 place to get videos for everything you can imagine. And it’s becoming more and more popular as a resource for learning. If you don’t know how to do something, you simply check on YouTube to see if there are videos that will explain on something works, how to fix things or how to solve problems. By creating an organizational learning channel for your company, you’ll be engaging staff in a way they already probably learn new things outside of work.

Visually watching videos is also a preferred form of learning for many, which is probably another reason why YouTube has become so popular with various educational subjects. Many people would rather learn from video than have to read emails, web articles or documents, which is why seminars and the like are becoming more outdated. This is especially true for any millennial staff you have since they are considered the “YouTube Generation.”

Videos Increase Retention and Recall

There have been numerous studies that show videos can increase retention and recall of information, which is just another reasons why our organization should have a YouTube-like channel for its employees. If you want your employees to really understand what you want them to learn, video is a great resource since they’ll most likely remember the information more than if they were to simply read a piece of paper.

Video Conveys More

Just as a picture is worth 1,000 words, a video is worth twice that! You convey so much more with video learning that will create an emotional and meaningful impact on employees as they learn new things that will benefit their position.

Preserves And Transfers Knowledge

Video is a great way to document knowledge from employees who are getting ready to leave the company or retire. The videos will preserve knowledge from these soon-to-retire staff members and can then be used in training videos for new hires.

CircleHD is a great way to create your corporate YouTube-like channel, so make sure to enquire on how the platform can benefit your company’s learning program.


Empowering and Retaining Corporate Talent

Making sure your talented employees want to stay with your company is important since they’ll help your company grow and become even more successful. This is why your duty as a company is to empower them so that they feel comfortable and proud to work at your company. This way, you won’t lose skilled employees to competitors!

Many employees leave companies for a number of reasons, but a compliant by many is often that they weren’t empowered, challenged or felt appreciated by their employers, causing them to look elsewhere for job satisfaction. Employees need to feel engaged and valued in order for your company to retain them for the long-term, with retention methods key for your company’s success. Here are some useful retention strategies and tips to have a positive impact on your business’ turnover rate.

Mentoring

Create a mentoring program in your company where employees are paired up with management or executive level employees so that they can learn from them. This is a great way to enhance teamwork and develop strong relationships within your company’s culture. The goal with mentoring is pairing up someone with expert skills and someone with beginning skills to grow and develop certain competencies, give performance feedback and create a career development plan for the individual with less experience.

Continuous Learning Programs

By offering continuous learning programs or specific training, employees will see that you are invested in their career and skills. They’ll be able to enhance their knowledge and skill set, improving what they can do for your company and themselves at the same time. This is a great way to help employees with professional development and achieving goals to make sure they understand their job and can have a career path within your organization.

Have A Positive Work Culture

A company’s culture can be the deciding factor whether an employee is happy and wants to stay or is unsatisfied and will start looking for new employment. Creating an enticing and welcoming work culture will keep your employees happier and satisfied, making them want to work harder for you instead of hating coming into the office everyday as they seek a better company with better work culture elsewhere. A positive work culture will also help when attracting new employees since they’ll be more willing to accept the job offer.