Month: July 2018

Attention is the currency of online marketing. The more engaging your content is, the better results you’ll get. Video content is considered a game changer in digital marketing because of how effective it is in capturing interest and initiating engagement.

Video can be used in different stages of your marketing and sales processes. Here are some types of video that you can create depending on the results you’re targeting.

Videos that build trust with your market

You should provide value first before you can expect to get value in return. People buy from people they trust so before you even attempt to sell, you must build a relationship with your clientele.

Video is a great way of sharing who you are and what you do to your cold market. Informative videos can help them understand their problems better and explore possible solutions. These videos will establish your expertise in your field and will eventually foster trust and engagement.

Videos that sell

As your prospects go deeper into the marketing funnel, you can use videos to nudge them into making that purchase decision. You can create videos that highlight your edge over your competition, feature success stories and good practices, and describe your offerings in detail. You can build deeper connections with the help of videos that tap into your market’s mindset and biggest motivations.

Videos that nurture your customer base

Marketing does not stop after you make the sale. You need to keep a happy roster of customers and nurture them to become ambassadors of your brand. When they are so happy with your service, they act as a marketing mechanism on their own and promote your services to other people. Videos that are geared towards customer support like how-to videos or those featuring case studies of satisfied customers help develop loyalty among your customers.

Conclusion

Digital marketing and sales are improved drastically with the help of videos. Knowing how powerful videos are and how you can harness their potential in your marketing and sales campaigns will boost your results and overall revenue.

Companies have began using videos in virtually every aspect of their day-to-day operations. With the decrease in bandwidth and video production costs over the years, creation is now much more affordable. Businesses of all sizes can adopt video production for both internal and external communication – from training videos to sales commercials. What many small businesses fail to realize is that organizational videos can be used to serve a wide range of different purposes. Listed below are just a few unique ways you can utilize video in any modern workplace.

Company Hiring

The newer generation of millennials doesn’t prefer to read text or brochures when looking for new employers. Instead, they’re much more enticed to apply for a position by seeing recruitment videos. These types of videos can let potential job applicants get real insight and a sneak peek of the company, job details, and culture. It sets you apart from other companies and can definitely help you reach a wider audience. Different categories of recruitment videos include job description videos, company profile videos, day-in-the-life videos, and candidate intro videos.

Orientation & HR Training

Easily engage with new employees by offering videos that help them orient themselves with your company at a faster pace. These types of videos can also make their introduction a smooth, engaging and streamlined process. Some of the most common types of employee and HR training videos include orientation videos, leadership videos and HR compliance videos.

Internal Communications

Videos can be a great way to broadcast information to everyone in your company. There are actually a wide range of cases for internal communication between organizations and videos work for several of them. The most common internal communication videos include CEO speeches, policy updates, event videos, and email videos.

External Communications

Whether it be crisis communication, new product releases or case study videos, we’ve all seen at least one of these before. Videos are one of the most personal ways businesses can reach consumers. They’re also fantastic tools that help you stay connected to your audience. Videos can improve brand recognition, image and reputation. A few types of external video content includes company profile videos, public relations videos, shareholder videos, and product promotion videos.

Knowledge & Education

Part of growing a successful company is to ensure employees are continuously learning new things. Videos can save time when it comes to sharing knowledge and education among different teams. Workshop videos, webinar videos, conference meeting videos, and skill enhancement videos are just a few types you can use to educate your employees.

These are just a few of the most popular ways to implement more video technology into your office or workplace. With how simple and affordable video production has become, it’s truly something that companies of all sizes should be making good use of. Save both time and money by implementing more videos into your daily business operations!