Let’s face it. Corporate messages are boring and uninteresting. They’re not something your employees are looking forward to receiving unless they’re expecting good news. Most of the time, it’s something they see and forget.
If you want your employees and customers to take a greater interest in your announcements, your videos should appeal to them. You do not need to be a professional videographer to create entertaining corporate message videos. These tips will show you it’s easier than you think.
Involve your employees
Your employees have a lot to say. From feedback about their jobs, opinions about your products – the list is endless. Your workforce is a repository of ideas. All you need to do is harness them. You can conduct interviews to know what they think of a recent policy change. You can document their day at the office and show how happy (or unhappy) they are with their work. Being involved in the production of the videos and seeing themselves and their colleagues in the video announcements will make them more interested and engaged.
Create how-to videos
Don’t just tell about a certain process that would take place – show them how it’s done. Step-by-step tutorials, demos, or instructional guides help your employees understand the process better. Are you launching a new product? Why not create a video on how the product was conceptualized or document how it is created? By letting your audience have a glimpse of how things work, they’ll have a greater appreciation of that thing you’re trying to promote.
Create “inappropriate” videos
One effective way of communicating a certain reminder or protocol is by highlighting the improper ways of doing things. A video about how a certain product is used can be more fun when it shows how NOT to use it instead. Rolling out new company policies? Having your employees act out how these policies are violated will definitely have more impact.
Corporate messages don’t have to be the plain, old, boring news bits they are. Maximize the power of video in producing entertaining corporate messages that your employees and customers will surely enjoy and remember.