3 Ways to Create More Engaging Corporate Message Videos

Let’s face it. Corporate messages are boring and uninteresting. They’re not something your employees are looking forward to receiving unless they’re expecting good news. Most of the time, it’s something they see and forget.

If you want your employees and customers to take a greater interest in your announcements, your videos should appeal to them. You do not need to be a professional videographer to create entertaining corporate message videos. These tips will show you it’s easier than you think.

Involve your employees

Your employees have a lot to say. From feedback about their jobs, opinions about your products – the list is endless. Your workforce is a repository of ideas. All you need to do is harness them. You can conduct interviews to know what they think of a recent policy change. You can document their day at the office and show how happy (or unhappy) they are with their work. Being involved in the production of the videos and seeing themselves and their colleagues in the video announcements will make them more interested and engaged.

Create how-to videos

Don’t just tell about a certain process that would take place – show them how it’s done. Step-by-step tutorials, demos, or instructional guides help your employees understand the process better. Are you launching a new product? Why not create a video on how the product was conceptualized or document how it is created? By letting your audience have a glimpse of how things work, they’ll have a greater appreciation of that thing you’re trying to promote. 

Create “inappropriate” videos

One effective way of communicating a certain reminder or protocol is by highlighting the improper ways of doing things. A video about how a certain product is used can be more fun when it shows how NOT to use it instead. Rolling out new company policies? Having your employees act out how these policies are violated will definitely have more impact.

Conclusion

Corporate messages don’t have to be the plain, old, boring news bits they are. Maximize the power of video in producing entertaining corporate messages that your employees and customers will surely enjoy and remember.


4 Ways Video Can Improve Your External Communications

The challenges of external communication call for a means of communicating that allows you to connect with your stakeholders efficiently and effectively. In times when sending messages via email or conversations via phone call isn’t enough, video correspondence proves a great help.

Here are different ways how videos can help you connect with people outside your company and achieve the results you want.

Create educational materials for your partners and third-party contractors

Getting your suppliers and partners up to speed in terms of complying with your company’s ways of working and standards is more efficient if done with video. Training sessions with groups of people can easily be done via video e-learning platforms or video conferencing. Having face-to-face communication with them lessens the risk of miscommunicating and gives the participants the space to ask questions during the actual session.

Engage with the community you serve

Sharing your company’s story and how it impacts your local community can be done with a compelling video. These types of videos can also convey urgent messages to the community like communication after incidents concerning the community. They can also serve to inspire, motivate, and organize community members to get involved and rally for your cause.

Keep investors and shareholders in the loop

The fast-paced nature of managing businesses requires a quick, reliable communication platform, especially with investors and shareholders. Constant updates regarding the company’s finances and overall situation need to be shared to maintain investors’ trust and support. Communication using video helps make these updates quick and efficient. Meeting with shareholders face-to-face gives a personal touch that further promotes trust and confidence in your team.

Build trust and connections with new markets

Customers respond very well to marketing materials in video form. Videos are more engaging and are more powerful in terms of evoking the emotions of viewers. Aside from promoting your products and services, these videos can also extend support to your consumer base in terms of answering their queries, providing guidance on how your products work, and relaying business announcements.

Conclusion

Video communication allows you to cope with the constantly increasing demands of external relations. With videos, you can easily connect with your stakeholders and get your message across while having that personal touch.