4 Ways Video Can Improve Your External Communications

The challenges of external communication call for a means of communicating that allows you to connect with your stakeholders efficiently and effectively. In times when sending messages via email or conversations via phone call isn’t enough, video correspondence proves a great help.

Here are different ways how videos can help you connect with people outside your company and achieve the results you want.

Create educational materials for your partners and third-party contractors

Getting your suppliers and partners up to speed in terms of complying with your company’s ways of working and standards is more efficient if done with video. Training sessions with groups of people can easily be done via video e-learning platforms or video conferencing. Having face-to-face communication with them lessens the risk of miscommunicating and gives the participants the space to ask questions during the actual session.

Engage with the community you serve

Sharing your company’s story and how it impacts your local community can be done with a compelling video. These types of videos can also convey urgent messages to the community like communication after incidents concerning the community. They can also serve to inspire, motivate, and organize community members to get involved and rally for your cause.

Keep investors and shareholders in the loop

The fast-paced nature of managing businesses requires a quick, reliable communication platform, especially with investors and shareholders. Constant updates regarding the company’s finances and overall situation need to be shared to maintain investors’ trust and support. Communication using video helps make these updates quick and efficient. Meeting with shareholders face-to-face gives a personal touch that further promotes trust and confidence in your team.

Build trust and connections with new markets

Customers respond very well to marketing materials in video form. Videos are more engaging and are more powerful in terms of evoking the emotions of viewers. Aside from promoting your products and services, these videos can also extend support to your consumer base in terms of answering their queries, providing guidance on how your products work, and relaying business announcements.

Conclusion

Video communication allows you to cope with the constantly increasing demands of external relations. With videos, you can easily connect with your stakeholders and get your message across while having that personal touch.

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