Month: December 2018

Enterprises at the global level are gearing up their business strategies to ride the digitization wave. Financial institutions are no different with banks increasing their social media presence and streamlining their process through virtual platforms. One such innovation is incorporating video into their corporate processes and transactions. Bankers are optimistic that integrating video into their systems will increase customer satisfaction, productivity, and overall efficacy.

Applications of Video in Financial Institutions

Communication

Videos can be used to interact and engage with customers and prospective clients. The public, especially those who are not keen on financial terms, will have an easier time digesting terms of contracts and other complicated banking processes when explained using a short video. In an industry where it is easy to breed distrust, demonstrating transparency through such communication can nurture strong relationships and loyalty with your clientele.

Announcements regarding policy and mandates can be done via live streaming or with a video presentation that your personnel can access on demand. Video conferencing has also enhanced the communication process among employees.

Marketing

Digital marketing that features customer testimonials and compelling stories makes an effective customer education tool. Learning about a financial product is many times more appealing and engaging when done while watching videos compared to reading product descriptions and numerical data. You can also maximize reach when these videos are shared on social media platforms. Effective copies and calls-to-action integrated into video marketing campaigns contribute to attaining high conversion rates.

Product Delivery

From interactive teller machines, video-enabled wealth management apps, to face-to-face banking with video tellers, video banking is an innovative way of transacting and conducting consultation sessions with customers. Enabling remote transactions via video conferencing will increase productivity and reduce travel costs. There is high reception of the video banking concept among financial institutions. 42% of the bankers who participated in a survey have already deployed this service and this number is expected to increase in the years to come.

Customer Service

Customers feel important and taken care of when their queries and concerns are attended to right away. Video conferencing with customer service representatives adds premium value to conversations with customers.

Conclusion

Technological advances propel financial services to a whole new level. Video integrated into the operations of financial institutions generates greater appreciation and engagement among their customers. It creates opportunities to personalize customers’ banking experience and streamline processes so that workload is reduced.

We at Circle HD are your partners in establishing secure and user-friendly video platforms to enhance your banking services. From employee training, internal communication, on-demand promotional products and video analytics, our team of experts can provide you with systems that are customized to contribute to your organization’s goals. Schedule a demo with us now and learn more about the value video can add to your institution and the ways it can elevate your brand.

Streaming videos has become a way of life these days. From YouTube to Facebook, Hulu and Netflix, streaming videos are everywhere. But the thing with streaming videos is the fact that you need to be online to do so. You could argue that everybody is always connected via their smartphones and tablets or the fact that Wi-Fi is now offered practically anywhere, but the truth is, there are times when people don’t have Internet access, which is why bigger brand streaming companies are offing offline video access and you should, too!

People either don’t want to use their own data for streaming videos or are on the go and can’t always get Wi-Fi, which means offline video access is still an important feature people want. Netflix, Hulu and even YouTube offer offline streaming, allowing customers to enjoy downloaded videos and movies to watch later when they’re not on a network.

Since there’s still a demand to watch movies without any Internet connection, you should think about offering offline video access for your own customers or employees. Videos can really take up a lot of data, especially if they’re in HD or 4K, and many users are careful about how much data they use, which is why offline videos are preferred by many who would rather save their data.

If your company uses videos for training, communication or knowledge sharing, you might want to include offline video access for employees who aren’t always connected. CircleHD is a powerful and user-friendly enterprise video solution that offers superior offline support. Those using videos for educational purposes can take your training course videos offline using the handy CircleHD mobile app. This means they can learn anytime, anywhere and don’t need to be online near a computer to do so. And the app will track their progress and update their portfolio when they get back online, syncing everything they’ve seen offline so that they can continue where they left off.

Although it might seem like everyone’s online all the time, the opposite is true, which is why offline video access can be very beneficial for your enterprise and its employees!