Month: October 2018

A strong company culture can make all the difference when growing from a mid-size to large-size enterprise. With the support of all your employees, your company can obtain massive success, which can allow it to expand and grow in ways you never thought possible. But in order to do this, you first need to build a corporate culture and infrastructure that makes your employees go above and beyond for your company’s success. Without their support and backing, your company will stay stagnant as a mid-size enterprise and will never reach its full potential. Here are some tops to build that corporate culture and infrastructure for your business:

Find Ways To Measure Transparency and Trust

Try to find ways that will allow you to measure how trust and transparency flows inside your business so that executives, mangers and leaders within your company can be more connected to the existing culture and see where they can expand and grow. This can be done via leadership interactions or employee surveys to see how your employees are connected to the company’s goals and values. Take those results and utilize them for the success and growth of your business.

Highlight Those Who Live Up To Your Company’s Core Values

If your company doesn’t have core values, create some and let your employees know what they are. Then highlight individuals who live up to them so that others will want to do the same. And remember that’s it’s also important to reiterate those core values and represent them yourself.

Hire Right

The best way to have supportive employees of your company’s culture is to hire right. Although you can easily train someone to fit the skills of the position, you can’t change their attitude, which is important in building a positive and successful company culture and infrastructure. So make sure that your company is hiring the right people who will fit well with your business’ long-term vision of growing to a large-size enterprise.

Know your employee

As a leader in your business, it may be hard to really interact with all of the company’s employees, but if you want the right culture, this is imperative. At least try to remember the names of all the employees and get to know some on a personal level so that they see that you genuinely care about their interest and well being and think of them as just an employee.

Employee-Generated Content (EGC) is an effective way to spur brand awareness and engagement with potential customers. Employees serve as advocates of your brand and share their experiences with a wider audience. With the help of social media platforms, sharing content has become very convenient and interactive.

If you are still having doubts about whether to pursue EGC, we’ve listed out three main reasons why you should consider it.

Employees are effective storytellers

Your customers will find your content more appealing when they associate it with an actual person they can relate to. Employees sharing real stories and personal experiences make your content more authentic and relevant in the eyes of your target market. Your employees are seen as credible sources of information since they have better knowledge of your products and services.

It streamlines your content creation

Your workforce is a great source of content and can serve as a reliable content creation mechanism when harnessed properly. They can provide you with fresh and out-of-the-box perspectives that you may not be able to get with your usual content creation process. They are also closer to where your customers are and can give clearer insights on what they need. Your employees can also help you monitor what the public is currently saying about your brand.

It can increase your revenue

EGC allows you to have new sources of content without having to allocate additional funds for marketing. Even though you still need to spend for the time your employees take to create content, the cost is still significantly lower. The engagement that the EGC brings in also contributes to improved sales figures.

It makes your employees happier and better engaged

When allowed to contribute to the company’s content creation, employees feel valued. They become more invested in the business can starts caring more about their work. Encouraging your employees to share their thoughts will stimulate healthy discussions that can inform your business strategy.ConclusionEmployee-generated content has great potential to contribute to your marketing efforts. It benefits not just the company’s marketing but also employee engagement and overall revenue.

Your company’s sales and marketing efforts should not be treated as separate entities. Instead, both departments should be treated as collaborative efforts, each one helping the other succeed for the benefit of the overall goals of the organization. The marketing is the one that generates the sales, while the sales team then takes over to covert those leads to profits. Although each as their own process, they still need to be more of a collaborative effort. But it’s a lot more complex than it sounds, requiring a fine-tuned collaboration strategy to overlap the two so that run seamlessly with one another. Here are some ideas on how to do that:

Assign what each department is accountable for

The first step to creating a successful collaboration is to set define what each department is accountable so that there is no confusion from either side. Having weekly meetings with both teams allows everyone to be on the same page and helps them better understand what is needed from each side. If there is confusion, everything can be sorted out in these meetings so that nothing is left of the process. This helps the entire system become a well-oiled machine for your company.

Always communicate

Communication between the two departments is key. Make sure everyone is letting everyone in on what’s happening from both sides. The best way to do this is to have an internal program that allows people to see what’s happening with all projects so that nothing is lost. This makes communication easier in real-time and everyone can see the progress of a lead all the way down to when it closes.

Share in each other’s successes

Although each department is responsible for their own things, always have both departments share in each other’s successes. The marketing department might have brought in the lead, but nothing would have been done with it if the sales department didn’t close and vise versa. By sharing in each other’s success, it won’t be the sales versus marketing department and just be one team working on different sides for the good of the overall company! 

Have measurable goals for both departments

Collaboration can only happen between sales and marketing when they both have incentives and goals that are tied to the performance of the other department. This will ensure that they both work together.