Employee-Generated Content (EGC) is an effective way to spur brand awareness and engagement with potential customers. Employees serve as advocates of your brand and share their experiences with a wider audience. With the help of social media platforms, sharing content has become very convenient and interactive.
If you are still having doubts about whether to pursue EGC, we’ve listed out three main reasons why you should consider it.
Employees are effective storytellers
Your customers will find your content more appealing when they associate it with an actual person they can relate to. Employees sharing real stories and personal experiences make your content more authentic and relevant in the eyes of your target market. Your employees are seen as credible sources of information since they have better knowledge of your products and services.
It streamlines your content creation
Your workforce is a great source of content and can serve as a reliable content creation mechanism when harnessed properly. They can provide you with fresh and out-of-the-box perspectives that you may not be able to get with your usual content creation process. They are also closer to where your customers are and can give clearer insights on what they need. Your employees can also help you monitor what the public is currently saying about your brand.
It can increase your revenue
EGC allows you to have new sources of content without having to allocate additional funds for marketing. Even though you still need to spend for the time your employees take to create content, the cost is still significantly lower. The engagement that the EGC brings in also contributes to improved sales figures.
It makes your employees happier and better engaged
When allowed to contribute to the company’s content creation, employees feel valued. They become more invested in the business can starts caring more about their work. Encouraging your employees to share their thoughts will stimulate healthy discussions that can inform your business strategy.ConclusionEmployee-generated content has great potential to contribute to your marketing efforts. It benefits not just the company’s marketing but also employee engagement and overall revenue.