The Power of Employee Video and Self-Broadcasting for Enterprises

At CircleHD, we believe opportunities made available by employee video can transform knowledge into company wealth. While many are moving the needle with self-broadcast in video, it often does not go past the top 10% of performers. In order to break through that barrier, a newer, faster experience is needed to replace legacy roadblocks to adoption.

There are some best practices organizations are implementing to operationalize video into learning, while encouraging peer-to-peer and knowledge sharing to encourage team skills growth. Here’s just a few:

  • Cambridge Engineering & CircleHD: I believe the epicenter for employee generated video is in Chesterfield, Missouri. Marc Braun is a primary lead in a consortium of 500 companies, hacking culture with video.

    As President of Cambridge Engineering, Marc doubled revenue and tripled operating profit in an industry with a CAGR of just 6.62%. Marc’s employees are told, “if you see a problem or waste, you have the job autonomy to fix it.” Just shoot a 1-min before / after video, and it’s played next morning at the all-hands meeting.

    “I have learned video takes courage to make. There is mastery in self-broadcast. And when video is given a purpose, the gift is people that outgrow the company.”

    This video interview was released to LinkedIn, where it got 7,600 views, and 69 likes.
  • Dell: Video lets employees bypass the organizational chart and connect with colleagues in other silos in the pursuit of better customer experiences. Dell uses Sonic Foundry’s Mediasite to connect its salespeople with subject-matter experts.

    “There are a lot of salespeople at Dell, but there are only a few ph.D.s in big data or machine learning,” said Lawrence Grafton, Solutions Product Manager at Dell. “Those ph.D.s can post an explainer video so that sales can better understand the topic. 
  • Moffitt Cancer Center uses an enterprise video platform to deliver content externally. The Moffitt Cancer Center uses its enterprise platform from vBrick to deliver video externally to patients.

    “We use it internally but also use a guest portal for external use,” said John Maass. He added that a doctor could curate or record videos to help patients understand their specific prognosis, “rather than go out to WebMD and get scared.” 
  • Video for Sales Training: ‘In fact, peer-to-peer instruction is one of the main pillars of modern learning programs and the majority of reps prefer peer knowledge sharing over corporate or manager-generated content. 

    Our survey of sales reps and their managers found the majority (65 percent) of sales representatives agree that sales pitch advice from peers is more effective than training from the corporation and that top-performing sales organizations are 76 percent more likely to utilize peer-generated video content for training than other firms. 
  • CISCO Shorty Awards: While more social in nature, the results from Cisco in 2016 for employee-generated video and content are outstanding. Get tips from this Shorty awards entry
  • Video in HR: “Employees want that guidance in an easy-to-access format to help them translate a complex topic in a way that will lead them to the right decision. Advanced HR teams have picked up on this, making video their medium of choice and incorporating into their open enrollment communications strategy.” 

CircleHD is the first cloud-native enterprise video platform for employees and teams of any size. For more information about how we can help your organization implement video learning, schedule a demo.


8 Ways to Increase Employee Engagement with Video Content

Whenever an organization implements a new program, its success is contingent on employee engagement. But video can sometimes take a little encouragement to make and sometimes it’s difficult to know where to begin. Here are a few video content ideas you can share with your team, utilizing everything from gamification to vendor collaboration, and beyond.

Hot tip: CircleHD has plenty of features to help you easily set up “games” for your company. Users can set a start and end date and a rewards section which are all tied to a points-system displayed on your virtual leaderboard.

SharkTank 

Is there an opportunity the company should invest in? A 2-5 minute pitch video may be the way to go. Big ideas come from anyone regardless of position and the best storytellers often win support. Let the collective smarts of your team identify and incubate winners faster.

Improvement Videos

If you can identify waste, you should have the job autonomy to fix it. Shoot a one-minute “before and after” video yourself, and encourage others to follow suit by highlighting the best content at the next company meeting.

A consortium of 500 companies in manufacturing, healthcare, and technology sectors have entirely transformed with this simple but high-impact culture hack.

CEO to CEO Video Series

RIP It

Want to record a live web meeting? Just rip it live from the source. Record your screen, assign it to a channel, transcribe and upload. Within minutes (not hours or days) your video asset is uploaded and published. Find spoken words now in search. Listen later in the company TV app on the drive home.

Vendor Corner 

Do you have a vendor with a particularly interesting proposition? Ask them for a video to share in your “Vendor Corner” where new opportunities go to be vetted company-wide.

Hackathon 

Set goals. Explain rules. Put the innovation to a video pitch. Highlight winners.

Sales Influencer Awards

The brands with the best stories pull ahead of the pack. Challenge reps to create their own unique video pitches then allow the company to vote for the best using the CircleHD 5-star rating system.

Train

Create a lineup of videos and assign a playlist lesson to other users. Viewers can mark when a lesson is complete.

Looking for something more complicated? CircleHD can integrate out-of-the-box with your existing LMS.

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Are you looking for a secure platform to host your original video content? Contact us for a demo and learn more about how CircleHD can facilitate better employee engagement and knowledge-sharing across your organization.


4 Ways to Build An Effective Sales Onboarding Program

A new team member is always exciting. In order to create a successful future for them at your company, you’ll want to engage them right from the start with an effective sales onboarding program. One example of this is to implement a “pre-hire program”, which will feature everything they need to know about working with your company. This will set the foundation for their tenure with your company and give them a structured engagement model that will enhance productivity.

How can you set your sales onboarding program up for success? Let us count the ways:

Start Before Their Hire Date

Since your pre-hire program will set the stage for the rest of the onboarding schedule, you’ll want to get them engaged with the company before they even start. You’ll want to show them your company’s value and mission and this can be done before their first start date. You can provide them with things like a mentor, an introduction to the team, provide them access to group technologies and more. This way they are more familiar with their job even before they start.

Be Structured and Consistent

Meet that new hire’s expectations with consistency and structure. This can be done in a number of ways, such as giving them a welcome package, linking them with a mentor or doing icebreakers with the team so that they feel excited about working with your company. You want new hires to feel excited because they’ll be more effective at their sales goals.

Have a Team Mentoring Program

It can be daunting coming into a new sales team, which is why a formal mentoring program might be a good idea. Have them link up with a more experienced member of the sales them so that they can see what’s expected of them at the company. This will also accelerate their professional development and help get the accumulated with how things are done.

Have a Sales Onboarding Playbook

Creating one sales playbook will provide new hires with specific knowledge on things should go, including product knowledge, selling activities and approaches. Give them a detailed understanding on how the sales process goes within your company so they can easily follow it.