6 Tips to Transform Performance & Boost ROI with Video


Video has become an essential part of digital marketing and is becoming increasingly popular with businesses of all sizes. It’s a powerful tool for improving performance and boosting ROI, but it can be difficult to get the most out of your video campaigns. Here are six tips to help you transform your performance and boost ROI with video marketing.

1. Focus on Quality. Quality is one of the most important factors when it comes to video production. Investing in quality equipment and production will ensure that your videos look professional and are engaging for viewers. Investing in quality video production will also help you to stand out from the competition.

2. Make Use of Analytics. Analytics are essential for measuring the success of your video campaigns. You can use analytics to track the performance of your videos and make sure that you are getting the most out of your campaigns.

3. Optimize for Search Engines. SEO is an important part of video marketing. Make sure that you are optimizing your videos for search engines, so that they can be easily found by potential customers.

4. Utilize Social Media. Social media is a great way to spread the word about your videos and increase engagement. Use social media to promote your videos, and encourage viewers to share them with their friends and followers.

5. Incorporate Video into Your Website. Video should be an integral part of your website. Embed videos into your website to engage visitors and increase conversions.

6. Invest in Professional Services. Investing in professional video production services will ensure that you are getting the most out of your video campaigns. Professional video production services can help you create high-quality videos that will engage viewers and improve your ROI.

These are just a few tips for transforming your performance and boosting ROI with video marketing. By following these tips, you can ensure that your video campaigns are successful and that you are getting the most out of your investment.

If you’d like to learn more about how CircleHD can help support your training and team enablement efforts, we’d love to speak with you. Get in touch here.



Microsoft Stream Alternatives in 2023


Are you confused about Microsoft Stream? oh Microsoft Stream on SharePoint? So did we. As a competitor we keep an eye on competitor’s strategy often to get inspired from each other. So this is our journey.

Microsoft Stream is one of the most popular enterprise video platform as services on the market. It’s being force pushed to IT administrators, but it’s far from perfect. Here are a few reasons why you should reconsider your decision to use Microsoft Stream.

Let’s start with product strategy. In early 2017 Microsoft had a rebranded product called Office 365 video, it was a half baked solution. In 2021 Microsoft announced Stream would be replatformed onto SharePoint, why they were still transitioning from classic to something else. Here is a chronological timeline of the product. No, they are not just name changes (which we commonly see in the industry) they are completely different offerings.

Microsoft Stream was that it was included in Microsoft 365 and offered features such as the ability to upload and share videos, live streaming capabilities, and integration with other Microsoft tools like Office 365 and SharePoint.

  1. 2015 – Microsoft Office 365 video
  2. 2017 – Microsoft Stream
  3. 2019 – Microsoft Steam Classic and Microsoft Stream 365
  4. 2021 – Microsoft Stream (on SharePoint) 
  5. 2023 – (just kidding) Stream Enterprise on SharePoint that runs on Azure 

It’s clear, the product lacked direction, commitment and investment. Therefore suffered a loss of functionalities over time that businesses see as a lost opportunity for them by investing in it. Let’s focus on the use cases.

As pandemic hit, the need for remote collaboration skyrocketed. Zoom meetings 

The main use case for video in enterprises for employees is typically for internal communication and collaboration. Enterprise video platforms are often used to share information and updates from leadership, deliver training and onboarding content, and facilitate team meetings and presentations. Microsoft Stream had some exciting features such as automatic closed captioning aka ML based transcription that was powered by Azure

Video content can also be used to capture knowledge and expertise from subject matter experts, and make it accessible to a wider audience. This can be particularly useful for organizations with a decentralized workforce or those with employees who work remotely.

Additionally, video can also be used to create a sense of connection and community among employees, especially in times when remote work is more prevalent. This can include things like virtual town hall meetings or employee-generated content.

Another use case of video in enterprise is for e-learning and training of employees, video can be used to create engaging and interactive learning experiences, which can improve retention and understanding of the material. Additionally, video can also be used for performance evaluations, providing visual evidence of an employee’s work and progress.

Microsoft Stream is a well-marketed enterprise video platform that is included in Microsoft 365 and offers a range of features for managing, sharing, and tracking videos within an organization. However, like any software, it also has some limitations and potential downsides. Some of the demerits of Microsoft Stream include:

  1. Limited Customization: Some users have reported that the platform’s customization options are limited, making it difficult to fully brand and tailor the platform to their organization’s specific needs.
  2. Limited Integration: Microsoft Stream is integrated with other Microsoft products, like Office 365 and SharePoint, but it may not integrate as seamlessly with non-Microsoft tools and systems.
  3. Limited Analytics: While Microsoft Stream does offer analytics on how videos are being used and viewed, the data is not as robust as other enterprise video platforms, which may make it difficult to fully understand viewer engagement and make data-driven decisions.
  4. Limited scalability: for large enterprises with a huge number of employees, videos and content, it may be difficult for the platform to scale to meet the needs of the organization.
  5. Limited support: some users have reported that the support options for Microsoft Stream are limited, and that getting help with the platform can be difficult.

However, other enterprise video platforms such as CircleHD, Kaltura, Brightcove, and Vimeo Enterprise, also offer similar features and benefits, and may be a better fit for certain organizations depending on their specific needs and requirements. If you are evaluating different platforms, we have put together a checklist and RFP template you can use to see which one fits your needs.

CircleHD is a full featured enterprise video platform, it’s important to evaluate all options and choose a solution that best fits the specific needs and goals of your organization. Factors such as scalability, security, integration, and cost should all be taken into account when making a decision.

1. CircleHD offers a better video quality. Microsoft Stream’s streaming quality is often subpar, resulting in choppy, pixelated videos. CircleHD, on the other hand, offers smooth, high-quality streaming that users can rely on.

2. CircleHD is more user-friendly. Microsoft Stream can be difficult to navigate, with a clunky interface and inconsistent user experience. CircleHD, however, is intuitive and easy to use, making it much more enjoyable for users.

3. CircleHD offers a better learning experience.

4. CircleHD is more affordable. Microsoft Stream can be expensive, with its subscription plans ranging from $5 to $15 per user per month. CircleHD, on the other hand, is much more affordable for scaling and growing enterprises.

CircleHD is fully integrated with your single sign on solution such Azure Active Directory, Okta or OneLogin. 

An enterprise video platform is a software solution that allows businesses to manage, distribute, and monitor video content within the organization. These platforms typically offer a wide range of features, including the ability to upload, organize, and share videos, as well as the ability to track viewer engagement and analyze data on how videos are being used within the organization.

When it comes to choosing an enterprise video platform, there are several factors to consider. Some important considerations include the platform’s scalability and security, as well as its ability to integrate with other tools and systems within the organization. Additionally, it’s important to consider the cost and support options available for the platform.

Overall, CircleHD is a much better option than Microsoft Stream.

If you’d like to learn more about how CircleHD can help support your training and team enablement efforts, we’d love to speak with you. Get in touch here.



Democratization of learning at work


The rise of the internet and mobile technologies has led to a democratization of learning at work. With more and more employees working remotely or in different time zones, traditional learning models are no longer feasible. Video is an ideal solution for this problem, as it can be accessed anytime, anywhere.

There are a number of advantages to using video for learning at work. First, it is a very engaging format that can hold attention better than text or audio. Second, it can be easily paused and rewatched, which is perfect for employees who need to learn at their own pace. Third, video can be easily shared, so employees can learn from each other as well as from experts.

How can employees use videos to learn at work from peer to peer?

There are a few things to keep in mind when using video for learning at work. First, make sure the videos are high quality and professional. Second, ensure that the videos are properly captioned so that employees can follow along. Third, consider using video quizzes or surveys to gauge employee understanding.

When used correctly, video can be a powerful tool for on the job learning. By following these tips, you can create videos that employees will watch and that will help them learn new skills and improve their performance.

Video for sales training

This video is an excellent resource for sales training. It covers the basics of selling, including customer service, product knowledge, and sales techniques. It also provides helpful tips on how to close a sale and handle objections.

Video for employee onboarding

This employee onboarding video will help your new hires learn about your company culture, values, and expectations. It will also introduce them to their fellow employees and give them a chance to get to know the company better.

When it comes to employee onboarding, there are a lot of different methods that companies use in order to help new hires acclimate to their new roles. Some companies opt for more traditional methods, such as in-person meetings and orientations, while others are starting to use more modern approaches, such as online learning platforms and video conferencing.

There are a lot of advantages to using video for employee onboarding. For one, it’s a great way to connect with remote employees who may not be able to come into the office for an in-person meeting. Additionally, video is a great way to deliver a lot of information in a short amount of time. And, lastly, it’s a great way to create a more engaging and interactive experience for new hires.

If you’re thinking about using video for employee onboarding, there are a few things to keep in mind. First, you’ll want to make sure that the video is high-quality and professional. Additionally, you’ll want to make sure that the video is clear and concise, and that it covers all of the important information that new hires need to know. Finally, you’ll want to consider using video as just one part of a larger employee onboarding strategy, and not the only method.

Peer to peer learning

There are a few ways employees can use videos to learn at work from peer to peer. One way is to create a video library of how-to videos that employees can access when they need help with a task. Another way is to use video conferencing to connect employees in different locations so they can collaborate on projects or share knowledge. Finally, employees can use video chat to connect with remote co-workers or customers.

If you’re looking for a modern and effective way to onboard new employees, video is a great option to consider.

Remote work

There are many ways to collaborate remotely, and one way to do so is by using video. This can be done through video conferencing, video chat, or even just by sharing a video of what you’re working on. This can be a great way to stay connected with team members and to get work done more efficiently.

Hackathon / Engagement / collaboration/ ideation

There are a few things to keep in mind when creating a video demo for an employee hackathon. First, make sure to keep the video under two minutes. This will help to keep your audience engaged and ensure that your message is clear. Second, focus on demonstrating how your idea can be used to solve a real-world problem. This will help to show how your idea can be impactful and useful for employees. Finally, be sure to end your video with a call to action, such as encouraging employees to participate in the hackathon.

Video can be a powerful tool for on the job learning. When used effectively, it can help employees learn new skills, retain information and improve performance. Here are some tips for using video for on the job learning:

1. Make it engaging: Use engaging visuals and audio to keep employees engaged.

2. Keep it short: Videos should be short and to the point. Employees are more likely to watch and retain information from a short video than a long one.

3. Use multiple examples: Use multiple examples to illustrate a concept. This will help employees better understand and remember the information.

4. Use real-life scenarios: Use real-life scenarios to show employees how the skills they are learning can be applied in the workplace.

5. Provide follow-up: Provide employees with follow-up activities or resources to reinforce what they have learned.

Overall, video is a great way to democratize learning at work. It is engaging, flexible, and easy to share. When used properly, it can help employees learn at their own pace and improve their understanding of complex concepts.

CircleHD is a cloud-based video platform that enables businesses to create and share engaging video content. CircleHD helps businesses to connect with their audiences through video, and create a more engaging and interactive video experience.

With CircleHD, you can

  • Create, edit, and share videos
  • Manage, distribute, and measure the impact of your video content
  • Easily find and reuse videos
  • Integrate video into your existing L&D programs

If you’d like to learn more about how CircleHD can help support your training and team enablement efforts, we’d love to speak with you. Get in touch here.



Post Pandemic Learning Engagement Roadmap for 2023 and beyond.


When the pandemic first hit, many organizations were scrambling to figure out how to keep their employees learning and developing despite the disruptions. Many turned to online videos as a way to keep employees engaged in learning.

Now that we’re starting to see the light at the end of the tunnel, it’s time to take a look at how we can learn and develop in the post-pandemic world. Here are a few ideas:

1. Use videos to deliver just-in-time training.

In the past, employees might have been sent to off-site training courses that were expensive and time-consuming. With videos, you can provide employees with training on demand, whenever they need it. This is especially helpful for employees who are working remotely.

2. Create microlearning videos.

With attention spans shorter than ever, it’s important to keep learning videos short and to the point. Microlearning videos are a great way to do this. They can be used to deliver bite-sized pieces of information that employees can easily digest.

3. Make use of video analytics.

With video analytics, you can track who is watching your videos and how long they are watching for. This information can be used to improve the content of your videos and ensure that employees are getting the most out of them.

4. Use videos to promote social learning.

Videos can be used to facilitate social learning, which is when employees learn from each other. This can be done by creating videos that show employees working together to solve problems or by sharing video testimonials from employees about their experiences with a certain product or service.

5. Use videos to create a learning community.

A learning community is a group of employees who share a common interest in learning. You can use videos to create a learning community by sharing videos that employees can discuss and provide feedback on. This is a great way to create an environment where employees can learn from and support each other.

CircleHD is the perfect enterprise video learning platform for businesses who want to provide their employees with the best possible learning and development opportunities. Our platform is easy to use and provides access to a wide range of video content that can be used for training, development, and education purposes. We also offer a variety of features that make our platform the perfect solution for businesses of all sizes.

If you’d like to learn more about how CircleHD can help support your sales training and team enablement efforts, we’d love to speak with you. Get in touch here.