Sales Enablement solutions are changing the sales operation landscape. Legacy, old-school learning systems are not user-friendly, and consumer grade solutions don’t offer important security and access controls needed by enterprises. To create and maintain a well-trained sales team, companies need to explore ways to improve their on-boarding, training, and information-sharing capabilities.
Today, a best-practice sales enablement platform should provide you with the ability to upload and intelligently organize video content, and to record training videos in a few clicks.
A sales enablement solution should also make it easy for all team members to share content with each other, and with external partners. By design, sales enablement should be open and collaborative, as well as secure.
What is Sales Enablement?
Sales enablement is the implementation of technology to make the on-boarding and training of sales teams more efficient and productive. Using a modern sales enablement platform will allow sales teams to sell with far more skill, and maintains all relevant sales collateral in an organized, shareable portal.
Discover the Benefits of Sales Enablement
From small businesses to Fortune 500 enterprises, sales enablement solutions help streamline the on-boarding process and speed up new-hire training.
Sales enablement helps companies communicate their processes and procedures, and share company updates faster.
1. 24/7 Training Availability
It’s hard to get the entire sales team together for training, updates and reporting. Salespeople today are in constant motion, navigating calls and meetings that often change on a moment’s notice.By contrast, creating videos and uploading them to a central location allows sales team members to view training content at the right time, when they can give the material their full attention.
2. Faster, Higher Quality Onboarding Of New Hires
Training new salespeople one at a time in an ad hoc manner is not efficient. Asking salespeople to read one-dimensional training documents is a low-quality learning experience compared with videos and slide presentations that combine graphics with audio explanations. A sales enablement platform gives you the most effective solution for efficient, high quality training.
3. Keep Company Information Current
Whenever there’s a change in business operations — changes to CRM software, product updates, and pricing changes — employees should be given an overview and some training.
The most efficient way to communicate these changes is to create instructional videos that can be uploaded and shared with the entire team; that remain available 24/7; and that can be accessed through any computer device.
Sales Enablement Manager
The Sales Enablement Manager plays a critical role in the sales team by providing dedicated support to our sales team’s success. This person typically has prior experience with highly technical and complex sales in the Enterprise space. They optimize the sales process, create amazing sales playbooks, manage certifications, and drive revenue campaigns. This person adepts at working with prospects as they are with working with customers. Sales Enablement Manager Job Description can be viewed here
Difference between Sales Enablement Manager and Sales Ops Manager?
At smaller organizations these roles may be used interchangeably. But at growth mode, Sales ops manager carries out many administrative and operational tasks required to run a sales organization. While Sales Enablement Manager focus on accelerating the sales team’s productivity and efficiency by implementing processes and guidelines for aligned team.
Learn More about Sales Enablement for your Business
Sales enablement is the easiest way to train your sales team and keep them up to date. Creating videos for your team to watch and reference again as needed will provide them with the best opportunity to succeed in their roles. Learn more about video enablement and how adding it to your sales enablement playbook will significantly improve sales team efficiency.