Creating a successful video campaign begins with some very simple but important factors. You want to be yourself on camera but also provide a perfect balance between giving it your all and not enough. Although it can be intimidating in front of those bright lights, a quick boost in energy can often be the key ingredient needed to make a successful video. Coming off with too little energy in your video can be boring and uninteresting to your audience. At the same time, too much energy may have you coming off as scary or disingenuous. You’ll definitely need some practice to make sure your video doesn’t sound rehearsed or rigid. Thankfully, we can help! Next time you’re preparing to make a new video, try following the steps below to feel more natural and comfortable.
It’s a fact that most people really don’t like to be on camera. However, some positive reinforcement (to yourself or someone else making the video) can go a long way. Tell yourself (or the subject) that they’re doing great and use sayings like “you’ve got this” during preparation. This type of positive reinforcement creates good energy that’s also highly motivating.
Don’t finish shooting your video until you’ve made sure to complete multiple takes of it. The last thing you want is to sit down and start editing only to find that some of the shots were off. This happens more often than you would think and it can be a very costly mistake if you’ve hired someone to speak in your video. Save extra time and headache by doing multiple takes during your shoot. Then, if there are any issues during editing, they can be easily fixed or replaced by your backups.
Messing up is perfectly okay. All of us have messed up at some point and one thing many successful performers do is laugh at mistakes. Have fun and shake it off because you’re going to be a superstar once the final piece is published. Shaking the jitters and mistakes out of you early on can make a world of difference to your final presentation.
Do you or your subject sound a bit too rigid or rehearsed when practicing? Try delivering some of your lines with over-the-top energy. Believe it or not, doing this can actually reset your talent’s energy scale and make it easier to take levels down a bit. Remember, you want to hit the perfect amount of energy when doing your next take.
You don’t need to be a professional actor in order to make a great video campaign. Just practice and keep all of the points above in mind. The right presence and energy can turn into more sales and a really creative video could even go viral!