How to Start an Internal Podcast at Your Enterprise
The stats are in: In the US alone, 62 million people report consuming podcast content every week. In a time where workers are demanding more accessible leadership and transparent communication, employers can leverage the meteoric rise of this medium to effectively reach with their internal and remote workforce. Major players like Trader Joe’s, American Airlines, and Samsung have all began implementing corporate podcasting into their integrated communications plan. Have you?
No matter how you rate your team’s communication, there’s always room for improvement.
Internal podcasting can help organizations with initiatives like: Company messaging, culture building, learning + development, training, onboarding, and more.
Since listening is more of a passive action, it can be less of a burden for your workforce than reading or watching videos.
Not sure where to begin?
Download our step-by-step podcasting checklist and learn:
- What steps you should take in the initial planning process
- What types of content make good episode material
- How to encourage company-wide adoption and employee engagement
- How to measure the success of your internal podcast
