Common myths to enterprise video adoption

Many people turn to videos when trying to learn something new or acquire a new skill. In Youtube alone, 1 million learning-related videos are uploaded and accessed 500 million times every day. Many enterprises have explored using video format for their corporate trainings. However, myths about video learning make some offices apprehensive about the technology. A lot of these arguments were formulated before the development of advanced equipment and video online support that we have now. We’ve listed the common myths and busted them one by one.

Video is too expensive

This WAS true – back in the days when shooting a video required big, heavy, very costly equipment that only video experts know how to use. Now, video recording and playback options are endless thanks to technological advances. Smartphones have become powerful enough to create high-quality videos, edit them and broadcast them live. Video production outsourced to professionals are also not as expensive as they used to be. In the end, it is still less expensive than spending for in-house face-to-face training.

Video learning promotes individualistic, passive learning

One issue against video learning is that it promotes individualism over group learning. This has also been addressed by online platforms that offer video conferencing and interactive webinars. Now, learners won’t miss out on opportunities to learn from colleagues, collaborate and build social connections. Employees are further engaged by incorporating quizzes and other knowledge checks in the video content.

Video won’t allow you to control the pace of learning

The idea that learning with videos is fast-paced may have come from the fact that visuals are processed 60,000 times faster compared to plain text. Content paired up with images are also easier to remember because information goes straight to the long-term memory.

Video courses allow employees to access content at their own time and go through lessons at their own pace. They can pause the video and even play back a section as many times as they need to fully understand the lesson.

Video hogs too much bandwidth

Many enterprises are concerned whether their internal networks will be able to handle the bandwidth requirement of video courses. There are concerns about the videos causing networks to slow down and get saturated. Truth is, it will take a thousand simultaneous views to cause problems to a network segment. Uploading video content to the internet requires compression which makes it easily accessible even by the lower bit rate wireless connections.

We at CircleHD understand how video learning can help you achieve your employee learning and development goals. We help set up your system so that video content is easily uploaded, shared and streamed by anyone from your organization. Videos will be searchable and accessible even on mobile devices. Book a demo with us and we will show you how video learning can transform your employee training for good.

Sources:
http://web.archive.org/web/20001014041642/http://www.3m.com:80/meetingnetwork/files/meetingguide_pres.pdf
https://www.thinkwithgoogle.com/advertising-channels/video/educational-content-youtube-learning/
https://www.learningsolutionsmag.com/articles/454/ten-myths-about-video-in-e-learning---part-1
https://elearningindustry.com/4-biggest-myths-video-learning
http://info.shiftelearning.com/blog/bid/350326/studies-confirm-the-power-of-visuals-in-elearning
https://www.brainscape.com/blog/2014/11/video-learning-pros-cons/