If you’ve been creating learning videos, you probably already have your entire process down to a science. But what if there were certain things you could do to improve your next learning video? Just because you’ve been creating videos for a while doesn’t mean you can’t enhance your skills and knowledge about the niche! Here are a few things to consider before creating your next learning video that will help with engagement and more:
Are you including keywords?
Keywords are vital to getting your content ranked on the first few pages of search engines. Although they’re important for websites and blog posts, your learning videos can benefit with adding them in, too, especially when you use YouTube to upload your videos. Make sure you research what your important keywords are and use them in your content.
Do you have a promotion schedule in place?
You can’t just release your learning video without any set promotional plan set in place or else you won’t get any views. Just as you’d market your blog post or website, your learning video requires a certain promotional strategy to get seen, which is why you need to develop a schedule before you release it. This way, you’ll be able to garner more views and get people talking about your learning video.
Do you have a target audience in mind?
You can’t just create a learning video without a target audience in mind. You should define who your target audience is before creating any learning video so that you can create the right content for that specific audience. Without any target audience in mind, you’re just creating a learning video to create one and it won’t have any real value for anyone. This will also help with your promotional schedule since you’ll be able to target the people you created the video for specifically.
Is there a call to action?
After you’ve finished your learning video, did you include a specific call to action? What do you want people to do after seeing your video? A call to action can be heading to your website, buying a product or service or anything else you’d like the person watching the video to do after it’s done.
If you need a platform to enhance your learning videos, look no further than CircleHD! You’ll be provided all the tools necessary for creating a learning and development portal to serve all of your training needs.